It’s A Videogame World After All


While the movie industry is crowing that its first summer blockbuster, “Iron Man,” racked up $200 million in sales worldwide over its first weekend in worldwide release, the flick was being blown away at the box office by a videogame. According to Variety, that game, “Grand Theft Auto IV,” has surged past “Halo 3” and “Pirates of the Caribbean: At World’s End” to set the record for the biggest opening week of any entertainment product. Publisher Take-Two Interactive is set to confirm today that “Grand Theft Auto IV,” from its Rockstar Games label, sold over six million units in its first week, grossing over $500 million in consumer sales. The previous videogame record holder was Microsoft’s “Halo 3,” which grossed about $300 million in its first week. That game did have the disadvantage of being available for only the Xbox 360, while “GTA IV” is also available for Sony’s Playstation 3.

Leave a Comment