Hollywood’s Fake Math

transformersmg-bs-top---masters-summer-movies_221849852682Thanks to “Transformers” (pictured), studios claim it’s the best summer box office of all time, but Kim Masters says the numbers are lying: ‘Hollywood can proclaim that this was a record-breaking summer with about $4.4 billion in ticket sales, but that number is deceptive. Revenue was up thanks to increased ticket prices. And yet, attendance at the movies is down or at best even for the year, depending on how you crunch the numbers.’

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