New York’s Cupcake Economy

cupcakeOB-JG722_cupcak_DV_20100716090459In the 1990s, I lived just down the block from Magnolia Bakery in New York’s West Village. At first, it was a quiet little joint, good for a fresh muffin and a cuppa joe in the morning. Then, Carrie and co. patronized the place’s cupcakes on that HBO show. Monster lines followed; there went the neighborhood — and the city. My friends and I used to joke that there was New York Before Cupcakes and New York After Cupcakes. According to this report, showing that cupcake bakeries have become a significant engine in the city’s food economy, our remark has turned into reality.

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