Pop Stars Like Rihanna Work The Web

The Guardian: ‘Many of Twitter’s most-followed musicians don’t actually tweet themselves, leaving their record labels to post news and buy links. But in August 2010 Rihanna took personal control of her account, announcing that there would be “no more corny label tweets”. The prolific singer has since increased her following from 1.2 million to 14 million with her frank and strikingly uncensored thoughts. She’s now the world’s fifth most-followed tweeter, and gaining followers faster than the four others (Gaga, Bieber, Britney and Shakira).’

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