Museums Make Big-Screen Push

The success of bigscreen fine-arts cinemacast “Leonardo Live” has spurred its producers, and BY Experience, to team with alternative content distributor NCM Fathom Events to present a series of museum-based cinemacasts called “Exhibition.” It launches in April with “Manet: Portraying Life,” a look at an exhibit of the Impressionist painter’s art on view at London’s Royal Academy of Arts. (Manet’s 1873 “The Railway” is pictured.) Performing arts orgs have already had notable success drawing crowds to HD cinemacasts of live entertainment, with the Metropolitan Opera‘s high-profile programming joined more recently by legit troupes including London’s National Theatre, which in June will present a live cinemacast of Helen Mirren topliner “The Audience.” But do such broadcasts “cannibalize” in-house audiences?

Leave a Comment