Shazam Now Works Much Faster


Shazam, the content-recognition app developer, has finally added a critical feature that media companies and advertisers have been seeking for years — the ability to ID songs, TV shows and ads without having to be told. Until now, every time users wanted to “Shazam” a song or TV show to get more info, they have needed to initiate the audio-based content-recognition sequence. The new iPad app eliminates that step, by constantly listening for media and pulling up the associated tags in a carousel at the top of the screen.

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