Sixty Million Americans Enjoy Free TV

Antennas aren’t just for grandma’s boob tube anymore: 19.3 percent of all US TV households get their TV fix from free over-the-air broadcasts, according to a new GfK study released this week. This means that 22.4 million households representing 59.7 million Americans get their TV for free. Growth is especially strong amongst younger households, lower-income families and minorities. It’s really clear that free over-the-air viewing isn’t an oddity anymore, but something that’s gathering momentum quickly. Are cable providers worried? No, they’re just raising prices.

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