Katy Perry Returns With A “Roar”

Miley Cyrus’ ratchet reinvention aside, so far 2013 has been a relatively quiet year for pop, defined mainly by Beyoncé’s inability to release a song longer than a ninety second ad. With Justin Timberlake‘s The 20/20 Experience album marred by a dearth of actual tunes (not including the amazing Mirrors), pop has become a bit bland. This month, however, sees the return of both Lady Gaga and Katy Perry. While the former is trailing her third album ARTPOP with a mixture of wooden limb-obsessed ‘art’ films and a video promoting Marina Abramovic’s Kickstarter campaign that involves her hugging a giant crystal and speaking in tongues, Perry’s campaign for the forthcoming “Prism” album has been faultless. Firstly, the album’s title was unveiled via a giant gold truck that’s been driving around America (although that came a cropper over the weekend), while the first teaser trailer to emerge saw Perry dressed as a mixture of Daria and Winona Ryder in Beetlejuice setting fire to the blue wig that defined the campaign for her last album, Teenage Dream.

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