MTV Awards Shows: Losing Appeal?

MTV’s summer awards show, airing Sunday, is pushing 30 and struggling to please an older audience and younger demographic. Kevin Fallon asks whether the VMAs can strike a balance between courting One Direction fans and respecting the Nirvana nostalgics. I have my doubts. I notice that none of the teenagers in my acquaintance watches these shows; mostly, they seem to appeal to thirtysomethings.

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