Pirelli Calendar Celebrates 50th Anniversary

From The Independent: ‘Young fashion brands and creatives can be coaxed into the most awkward of pairings in order to pay the bills, while Mercedes-Benz has cornered the market in sponsorship of fashion weeks. As the tire company Pirelli celebrates 50 years of its calendars with the publication of a “lost” issue shot by Helmut Newton for 1986, the roster of big-name talent in front of the camera and behind it proves that the relationship can mean big things for all involved.’

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