AIDS Awareness Ad Is Très Très Sexy

No, it’s not yet another risqué advert for perfume, sexy underwear or online dating services but is, in fact, a refreshing attempt by an international charity to put the issue of HIV/Aids and safe sex back at the forefront of people’s minds. The video, which has been released exclusively to The Independent (watch here) ahead of its ‘for-one-night-only‘ terrestrial screening on Channel 4 tomorrow night, has been created in a bid to highlight the continued importance of addressing the HIV epidemic – an issue which the International HIV/AIDS Alliance believes has fallen off the public agenda in recent years.

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