Are Apple Stores The New Temples?

Atlasobscura writes: ‘One of the first lessons from Erica Robles-Anderson, a professor at New York University, is that the collective experience of an Apple release does not come about by chance. Not far from the Apple Store in SoHo, one of New York’s high-end shopping districts, a Samsung store opened recently. “They had giant ropes outside, as if anticipating a giant crowd, and big bouncer-looking people in fancy suits,” she says. “And then…crickets.” Further: ‘Robles-Anderson studies the role of media technology in the production of public space. Recently, her work has focused on churches, and how they’ve used technology to enhance collective space. “We forget that cathedrals were basically high end technology,” she says.’

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