“Baahubali” Blockbuster To Be Expanded

The character entertainment company Graphic India to expand its blockbuster “Baahubali: The Beginning” across formats including comic books, novels, animation and gaming. 2015 release “Baahubali: The Beginning”, directed by S.S. Rajamouli, and produced by Arka’s Shobu Yarlagadda and Prasad Devineni, grossed more than $88 million worldwide. A shorter international version cut by Vincent Tabaillon, (“Now You See Me”, “Taken 2”) is set to roll out across 30 international territories. “The market is dominated by Western and Japanese animation. We want to see if Indian animation can work across the world,” one of the project’s backers told Variety.

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