Furor Over The Met’s New Font

New York’s Metropolitan Museum of Art is ditching the iconic M logo it has been using since 1971 in favour of a font-based one that looks a lot like the title of a 70s lifestyle magazine. The logo is part of a rebrand the museum is undergoing and has been described as “a graphic misfire” and “a disaster.” It was given a particularly savage thrashing by Pulitzer Prize-winning music and architecture critic Justin Davidson, who wrote in Vulture: “In its logo, the Met is now THE MET, the two short words printed in scarlet letters, stacked and squashed together. The whole ensemble looks like a red double-decker bus that has stopped short, shoving the passengers into each other’s backs. Worse, the entire top half of the new logo consists of the word the.”

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