Hershey’s Meat Bars

f “Hershey’s meat bars” are words that sound delicious to you, you are in for a summertime treat.

Come August, Hershey’s will produce them under its recently acquired Krave brand, as well as expand SoFit, its line of “protein squeezes” and nut bars.

Why this shift into protein, versus the chocolate that’s been Hershey’s bread and butter for more than a century?

You, and most of the people you know, are probably eating more fruit-and-nut or gluten-free snacks rather than candy bars these days, and Hershey’s has felt the slump. The Wall Street Journal reports that shares in the 122-year-old company were down 2 percent on Tuesday, its sales down 5.6 percent and profit down 6 percent.

Meanwhile, meat snacks (an industry that includes cured meats and jerky) grew from $1.58 billion to nearly $2.5 billion between 2009 and 2014, according to data from IRIWorldwide, an analytics and consulting firm.

Leave a Comment