Pantone Has New Shade: Prince Purple

Pantone has announced it has developed an official hue of purple in honor of the late Prince. Collaborating with the Purple One’s estate, the institute has unveiled “Love Symbol #2,” named in honor of the trademark emblem that served as his stage name in the late 1990s. The purple shade was “inspired by his custom-made Yamaha purple piano,” according to a press release, and “will be the official color across the brand [Prince] left behind.” Check out the shade here. Prince’s archive of music videos recently began making their way to YouTube.

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