IBM’s Quest To Design A New Helvetica
IBM is no stranger to icons. Over the years, it’s created quite a few: the mainframe computer, the ThinkPad laptop, the Selectric typewriter, the Eye-Bee-M logo. The company hopes its new bespoke typeface IBM Plex, which launched in beta this week (though the official version won’t be released until early 2018), could become just as iconic–a kind of Helvetica for this century. Details.
