The Future Of Beef

There’s something about a hamburger that can take over your mind in an instant. Upon a whiff of sizzling meat, the brain has a new primary objective: Get meat.

What is it that makes our minds go nuts for burgers? Maybe it’s primal wiring that goes back tens of thousands of years, when we first started cooking meat over fire.

But personally, now that I’m in my 30s, the slightly more evolved part of my mind often asks the question, “Frankie, are you sure you want to eat that?”

There are three reasons I’ve begun to refrain (sometimes) from indulging in one of my favorite things.

Read the reasons here.

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