Roger Federer And Uniqlo

When Roger Federer steps onto the court at the U.S. Open, he’ll do it in a crimson-red Uniqlo polo and shorts. It might not sound revolutionary, but Federer’s partnership with the international retailer is the first of its kind in many ways. First off, the deal is cemented for 10 years; Federer will be 47 years old by the time it concludes, an age when he may no longer be playing tennis professionally. Then there’s the fact that, if you haven’t noticed, Uniqlo isn’t exactly an activewear company.

All of this is by design.


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