Tracking The Music We Listen To

Scary or amazing or both: Adobe Analytics — a set of analytics tools used by large media companies including Spotify, Pandora, Time Warner, Viacom and CBS Interactive — launched a spate of new features Tuesday for its clients to gather an unprecedented amount of information from users’ audio-streaming habits. These metrics include meticulous streaming measurements and a machine-learning tool that detects patterns and can identify the “most valuable segment of listeners” on a platform.’

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